Ask any sales rep what they think of role-plays and you will hear a sigh. The problem is not role-play — it is how we run them.
Use real deals
Practise the conversation you are about to have on Thursday, with the real objections you heard last week.
Record and review
Thirty seconds of playback teaches more than ten minutes of feedback from memory.
Rotate the observer
Give the watcher a checklist. Watching with a purpose turns every rep into a learner.
